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Wednesday, 12 February 2014

World Radio Day 2014, February 13


Join the Forum World Radio Day, February 13.

 Radio is popular amongst the public as a low-cost technology for information, education and entertainment. 

Why Radio Is Important?

An article in the Los Angeles Times by Nairobi correspondent John Balzar reveals the importance of radio in Africa.

To speak of radio in Africa is to discuss life and death. And a good deal of everything else in between. Shortwave, FM, transistor, battery, solar, clock, windup- radio is the central nervous system of the very nervous, decentralized continent. 


Much of the rest of the world may be drowning in the flood of data from the Information Age. But in Africa, for hundreds of millions of people, events over the next hill and beyond are known by just two means: word of mouth as carried by travelers- and word of mouth as broadcast on radio. 


Yes, the Cable News Network reaches some big hotels in African capitals. Newspapers flourish in cities. But on a continent that is crushingly poor, undereducated, rural and remote, only radio can truly be called the medium for the masses.


Radio also is power, an extension of Africa’s oral tradition in which each important idea is amplified dozens of times over by village chitchat and campfire gatherings.
That’s why soldiers with machine guns are dug in behind sand bags to protect the perimeter of government radio stations all over Africa.
That’s why the United States, Britain, France, and all kinds of other outsiders spend millions of dollars broadcasting to Africa.


And that’s why a mud-hut peasant family buys batteries before it buys shoes.


At last count in Rwanda, there were perhaps half a dozen newspapers, no television station, 14,000 telephones and 500,000 radio receivers listening to three local and any number of international broadcasts.
Shortwave receivers are considerably more expensive than standard FM radios and consume batteries faster. But only the most primitive, poor community lacks at least one shortwave. They can be seen in refugee camps where families are otherwise reduced to wearing rags and eating gruel. They can be found in remote villages where not even the wheel has made an appearance.







 World Radio Day is a day to celebrate radio as a medium; to improve international cooperation between broadcasters; and to encourage major networks and community radio alike to promote access to information, freedom of expression and gender equality over the airwaves.

As radio continues to evolve in the digital age, it remains the medium that reaches the widest audience worldwide. It is essential to furthering UNESCO’s commitment to promote gender equality and women’s empowerment.




Through World Radio Day 2014 celebrations around the world, UNESCO will promote gender equality by:

° Sensitizing radio station owners, executives, journalists, and governments to develop gender-related policies and strategies for radio



° Eliminating stereotypes and promoting multidimensional portrayal in radio


° Building radio skills for youth radio production, with a focus on girls as producers, hosts, reporters


° Promoting Safety of women radio journalists 




We invite all countries to celebrate World Radio Day by planning activities in partnership with regional, national and international #broadcasters, non-governmental organizations, the media and the public.

Message from Miss Irina Bokova, Director-General of UNESCO on the occasion of World Radio Day 2014.
Message from Ms Irina Bokova, Director-General of UNESCO on the occasion of World Radio Day 13 February 2014 - See more at: http://www.unesco.org/new/en/unesco/events/prizes-and-celebrations/celebrations/international-days/world-radio-day-2014/messages/message-from-unesco-director-general/#sthash.8CyAAH1A.dpuf

On 13February, let’s celebrate women in radio and those who support them!





RADIO BROADCASTING COMPETENCIES
Radio Production Competencies

Radio Presentation Competencies

Radio Interviewing Competencies

Radio Copywriting Competencies

RadioScriptwriting Competencies

Radio News and Current Affairs Writing

Radio News and Current Affairs Production

Radio Outside Broadcasting


- See more at: http://www.unesco.org/new/en/world-radio-day

Message from Ms Irina Bokova, Director-General of UNESCO on the occasion of World Radio Day 13 February 2014 - See more at: http://www.unesco.org/new/en/unesco/events/prizes-and-celebrations/celebrations/international-days/world-radio-day-2014/messages/message-from-unesco-director-general/#sthash.8CyAAH1A.dpuf

Message from Ms Irina Bokova, Director-General of UNESCO on the occasion of World Radio Day 13 February 2014 - See more at: http://www.unesco.org/new/en/unesco/events/prizes-and-celebrations/celebrations/international-days/world-radio-day-2014/messages/message-from-unesco-director-general/#sthash.8CyAAH1A.dpuf

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