Monday 25 September 2023

World Tourism Day 2023; September 27th.

FORUM: "Tourism and Green Investments.'' World Tourism Day 2023. The UNWTO has identified investments as one of the key priorities for tourism’s recovery and future growth and development. This year we will highlight the need for more and better-targeted investments for people, for planet and for prosperity. Now is the time for new and innovative solutions, not just traditional investments that promote and underpin economic growth and productivity.

Key topics to be addressed 

•How can governments promote international and private investments; and how can they improve regulations and incentives concerning human capital development? •What steps can the private sector take to address the emerging investment needs of the tourism sector vis-a-vis education? •How to motivate policymakers and investors to support increased investment in greening the tourism sector •How to accelerate climate innovation; how to invest in new technologies, business models, and practices to facilitate the emergence of new climate solutions •What are the financial investment mechanisms and instruments available to support innovation, technology and entrepreneurship? •How to promote ease of doing business, how to better develop investment policies and how to embrace new innovative financial mechanisms and solutions to address emerging and complex challenges •How to close the financing gender gap and accelerate access to capital in both domestic and international markets for women entrepreneurs.

 Follow the conversations with the hashtags: #27September, #WorldTourismDay, #GreenInvestments, #WTD2023.



EVENTS: The celebration of World Tourism Day 2023 will be a call to action to the international community, governments, multilateral financial institutions, development partners and private sector investors to unite around a new tourism investment strategy. This year the country host is the Kingdom of Saudi Arabia ; The World Tourism Day 2023 will be observed on September 27th and September 28th in Riyadh with the theme “Tourism and Green Investments.”. Green investing consists of investment activities that focus on companies or projects committed to the conservation of natural resources. The WTD2023 observance on September 27th will start at 10:00 AM with a Presentation of UNWTO’s Global Tourism Investment Framework. The Panel Discussions will include the following subjects: THE POWER OF TOURISM: BUILDING BRIDGES., INVESTING IN OUR PEOPLE: IS TOURISM GETTING THE RIGHT TALENT?, INVESTING IN OUR DESTINATIONS: THE POTENTIAL OF THE UNDISCOVERED, INVESTING IN OUR PLANET: FLYING TO A SUSTAINABLE FUTURE, INVESTING IN OUR PROSPERITY: BRIDGING THE INNOVATION GAP, INVESTING IN OUR PROSPERITY: POWERING ENTREPRENEURSHIP, followed by two plenary sessions on September 28th at10:00 AM: “Public Sector Session: A Sustainable Future for Travel & Tourism.” and the ”Public-Private Sector Session: A Seamless End-to-End Travel Experience”.

COMPETIONS: From 16:00 to 16:45 will be held the ‘‘WOMEN IN TECH START-UP COMPETITION FINAL’’, an AWARD CEREMONY and an “HANDING OUT TROPHIES”.


Statement from the United Nations Secretary-General Mr. Antonio Guterres on World Tourism Day 2023.


Tourism is a powerful force for progress and mutual understanding. But in order to deliver its full benefits, this force must be protected and nurtured.


Today, the climate emergency is threatening many travel destinations and the very survival of communities and economies that depend on tourism. And many developing countries that are severely affected by a changing climate are also facing a growing investment deficit and a cost-of-living crisis.


On this World Tourism Day, we recognize the vital need for green investments to build a tourism sector that delivers for people and planet.


Governments and businesses must invest in sustainable and resilient tourism practices. Private actors must adopt zero-emission pathways, lower their energy consumption and leverage renewable forms of energy. And everyone must protect the biodiversity and ecological balance of all destinations.


Targeted investments can deliver jobs and support local businesses and industries while mitigating the environmental impacts of tourism, empowering communities, promoting their cultures, and contributing to essential social protection systems.


So let us all do more to harness the full potential of sustainable tourism. Because investing in sustainable tourism is investing in a better future for all.


United Nations Secretary-General.




Statement from the UNWTO Secretary-General, Mr. Zurab Pololikashvili on World Tourism Day 2023; September 27th.

Dear Friends,

It is a true pleasure to greet you on this World Tourism Day.

This is a chance to reflect on the importance of our sector.

Tourism is a pillar of our economies. It plays a central role in our societies and in our individual lives.

And it offers solutions to some of our biggest challenges – including the climate emergency and the urgent need to shift to more sustainable economies.

The power of tourism is enormous. But it is not a force that can be taken for granted.

Instead, it must be supported, above all with investment.

This World Tourism Day we recognize the theme of Tourism and Green Investments.

The theme could not be more timely.

2023 was the hottest year on record. And extreme weather events like heat waves could become the new normal.

Tourism needs to adapt. For this, we need to rethink how our sector is financed.

We need to make it easier for investors of all kinds to support tourism projects with the potential to make a difference.

Looking further ahead, we need investments that can empower tourism to build a better and fairer future for all.

Once again, I wish you all a peaceful and inspiring World Tourism Day.

UNWTO Secretary-General.





27 - 28 September | Four Seasons Hotel, Riyadh, Saudi Arabia.











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