FORUM:"TV is changing. Its power remains." World TV Day 2025. TV’s role as an essential element supporting democracy is largely made possible by advertising as a source of funding. Advertising allows media to remain independent and free of political influence. From families gathering around a single screen to witness historic moments and major sporting events, to today’s on-the-go world where news can be streamed on a smartphone during a morning commute, television has transformed into a truly multiplatform experience.
Key messages of this year’s campaign include:
Adapting to modern life: Television now lives on every screen, from the largest living room displays to mobile devices and laptops, meeting viewers wherever they are, whenever they want to watch.
Innovation with purpose: While platforms and technology evolve, the role of TV as a source of trusted news, inspiring stories, and cultural milestones remains unchanged.
A trusted and reliable source: Even in our hyper-connected, content-saturated age, TV remains one of the most reliable and credible sources of information, upheld by strong editorial standards.
A cultural meeting ground: TV continues to unite people through shared moments, fostering conversation, understanding, and cultural experiences across diverse audiences. Teaching about the past, present and future of our world.
Should we rely today on public service TV for trusted news, entertainment, education, and more. Follow the conversations with the hashtags: #Television, #Tvbroadcasting, #WorldTVDay, #21November, #qualityContent, #PayTV , #OTT, #IPTV, #broadband, #androidtv.
The egta, ACT and The Global TV Group release a special TV spot to illustrate the strengths of TV - the medium that is watched and loved by billions of people around the world. Watch the TV spot!
On February 13, 2026 in Los Angeles, CA; The Future of Television Conference Returns; Join Industry Leaders to Explore What’s Next in Streaming, Tech, and Media Innovation. Early Bird Purchase tickets now.
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