The Big SHFT: Changing the World with Innovation
SHFT
is a multi-media platform, founded by film producer Peter Glatzer and
actor-activist Adrian Grenier, whose mission is to convey a more
sustainable approach to the way we live through video, design art and
culture. The Big SHFT, launched on WED, will focus on the trailblazers
who are cutting a path to a more sustainable future and greener economy.
Directed by filmmaker Gilly Barnes, the 10-part documentary series is
presented in conjunction with Ford Motor Company, whose manufacturing
innovations forever changed the way that things are made.
"Sustainability is the biggest issue facing business in the 21st century, and the problem will not be solved by one person or group," says Bill Ford, executive chairman of Ford Motor Company. "How we answer the challenge of the future of mobility will have a lasting impact on generations to come. By partnering with organizations like SHFT, we are able to inspire people to make smart decisions about the products they choose today."
As executive producers of the series, SHFT co-founders Peter Glatzer and Adrian Grenier curate a vast array of topics ranging from food and fashion to urbanization, technology and design.
"Innovation is not dead in America, but it's not just about innovation in industry," says Grenier. It is about innovation of the heart and the spirit. You'll find a lot more social entrepreneurs cropping up in America these days. We're very excited about that. Those are the types of stories we want to highlight."
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| THE BIG SHFT |
"Sustainability is the biggest issue facing business in the 21st century, and the problem will not be solved by one person or group," says Bill Ford, executive chairman of Ford Motor Company. "How we answer the challenge of the future of mobility will have a lasting impact on generations to come. By partnering with organizations like SHFT, we are able to inspire people to make smart decisions about the products they choose today."
As executive producers of the series, SHFT co-founders Peter Glatzer and Adrian Grenier curate a vast array of topics ranging from food and fashion to urbanization, technology and design.
"Innovation is not dead in America, but it's not just about innovation in industry," says Grenier. It is about innovation of the heart and the spirit. You'll find a lot more social entrepreneurs cropping up in America these days. We're very excited about that. Those are the types of stories we want to highlight."
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