A selection of UN TV programmes, webcasts and video clips on issues in the news

Monday, 25 April 2016

World Intellectual Property Day 2016, April 26

Всемирный день интеллектуальной собственности, 26 апреля.
Journée mondiale de la propriété intellectuelle, 26 Avril.
World Intellectual Property Day, 26 April.
يوم العالمي للملكية الفكرية ,26 أبريل
Día Mundial de la Propiedad Intelectual, 26 de Abril.

Digital Creativity : Culture Reimagined.

2016年的主題:数字创意 重塑文化.
Тема 2016: Творчество в цифровой среде:  Переосмысление культуры.
Theme 2016 : Digital Creativity: Culture Reimagined.
Thème 2016: Créativité numérique : la culture réinventée.
موضوع 2016: الإبداع الرقمي: الثقافة تتجدد
Thema 2016 : Creatividad digital: reinventar la cultura.

Message from Director General Francis Gurry, (WIPO) World Intellectual Property Organization on the World Intellectual Property Day 2016, April 26.

World Intellectual Property Day, which we celebrate each year on April 26, is an opportunity to celebrate the creators and innovators who so enrich our world, and who are at the base of our cultural and technological development. This year our theme for World Intellectual Property Day is Digital Creativity: Culture Reimagined.

Culture has already been reimagined through digital creativity. The whole way in which creative works are produced around the world, the sorts of works that are produced, the way they are distributed, and the way they are consumed or enjoyed worldwide has been reimagined as a consequence of digital technology.

The internet is a world stage. It provides an enormous opportunity for creators. Think of the evolution of the creator across the ages and the way in which creators and performers interact with their audiences. Once this interaction was confined to those who were within immediate earshot of the performance. Now, with the internet, the audience has become potentially the whole world. That is an enormous creative opportunity. It's an enormous cultural opportunity. And it's an enormous economic opportunity. It is this opportunity which we want to celebrate on World Intellectual Property Day in 2016.
On this day, as we celebrate digital creativity across the world, we should also think about how to find the right balance - one which recognizes the importance of creators and innovators to all the progress that we see, culturally and technologically, as a consequence of digital technology.
So please join us on World Intellectual Property Day, whether it’s at one of the numerous events that are being held around the world, or by participating through Facebook, Twitter, or other social media. And please join in this challenge of finding the right balance to reward the creators and innovators who enrich our lives, while at the same time ensuring the social benefit of widespread access to their works.

 WIPO Director General Francis Gurry

FORUM : World Intellectual Property Day - April 26

April 26

In depth: The role of IP rights

Sunrise in Caracas, a writer awakens, inspired, and reaches for her tablet. Her idea lands with her collaborator in London, rehearsing in a West End theatre. Words, images, plot-lines and dialogue flash back and forth. A treatment for a new series – a global pandemic, drug cartels, high level corruption – hits the inbox of a Hollywood showrunner, who calls contacts in Dubai, Mumbai, Beijing and Berlin. Deals are cut, funds secured, distribution channels agreed.

Shooting begins: Outside scenes in Ouarzazate, interiors in Brooklyn, special effects from Bangkok. A soundtrack is added: a sizzling gumbo of rhythms from Rio and horns from Lagos, with a topping of Prague strings. The theme tune goes viral as fans stream the show on screens of every size, in every corner of the globe...

Films, TV, music, books, art, video-games –cultural works, in short– have long crossed borders. But the WiFi era is transforming how consumable culture is created, distributed and enjoyed in markets that are expanding far beyond national boundaries. Ever more accessible digital technologies have swept away physical constraints, placing a world of cross-cultural collaboration at the fingertips of every artist and creator, feeding the imagination in new ways. And with this blooming of digital creativity comes the boon to the digital consumer. We read, watch and listen to the works of countless creators across the world wherever, whenever and however we want.

Reimagining culture – how we create it, how we access it, and how we finance it – is not without challenges. And the challenge of a flexible, adaptive intellectual property system is to help ensure that the artists and creative industries in our digital universe can be properly paid for their work, so they can keep creating.

So for World IP Day this year, we’re exploring some of the issues surrounding our cultural future. We’ll be talking to experts on creativity in the digital market, and to creators themselves, to find out where they think we’re heading. Join us on Facebook as the story unfolds. Season One is just starting.


Wondering what to do for World IP Day? Find out what's happening in your country.

At this unique international conference, participants explore the future evolution of the digital content market.



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