Re-emphasizing the call from the Intergovernmental Group on Tea to direct greater efforts towards expanding demand, particularly in tea-producing countries, where per capita consumption is relatively low, and supporting efforts to address the declining per capita consumption in traditional importing countries. Join the conversation on twitter by using the hashtags #Tea or #InternationalTeaDay.
CAMPAIGN
Key messages
Tea has been with us for a long time. There is evidence that tea was consumed in China 5,000 years ago.Throughout the years, the aroma of their millenary tea varieties has made its way into the hearts and minds of many tea drinkers around the world, one leaf at a time.
Tea per capita consumption increased by 2.8 percent per year over the last decade.
Tea consumption can bring health benefits and wellness due to the beverage's anti-inflammatory, antioxidant and weight loss effects. It also has cultural significance in many societies.
Tea production and trade contribute to livelohoods; export earnings food security and incomes
Moreover, there is an urgent need to raise public awareness of the importance of tea for rural development and sustainable livelihoods and to improve the tea value chain to contribute to the 2030 Agenda for Sustainable Development.
Tea thrives in bery specific agro-ecological conditions and in certain environments which today are often impacted by climate change.
Changes in temperature and rainfall patterns, with more floods and droughts, are already affecting yields, tea product quality and prices, lowering incomes and threatening rural livelihoods. These climate changes are expected to intensify, calling for urgent adaptation measures. In parallel, there is a growing recognition of the need to contribute to climate change mitigation, by reducing carbon emissions from tea production and processing.
The FAO Intergovernmental group on tea leads multilateral efforts to support the world tea economy.
The United Nations General Assembly decided to designate 21 May as International Tea Day in order to promote and foster collective actions in favour of the sustainable production and consumption of tea.
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