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Sunday, 10 June 2012

The Big SHFT: Changing the World with Innovation

The Big SHFT: Changing the World with Innovation


THE BIG SHFT
SHFT is a multi-media platform, founded by film producer Peter Glatzer and actor-activist Adrian Grenier, whose mission is to convey a more sustainable approach to the way we live through video, design art and culture. The Big SHFT, launched on WED, will focus on the trailblazers who are cutting a path to a more sustainable future and greener economy. Directed by filmmaker Gilly Barnes, the 10-part documentary series is presented in conjunction with Ford Motor Company, whose manufacturing innovations forever changed the way that things are made.

"Sustainability is the biggest issue facing business in the 21st century, and the problem will not be solved by one person or group," says Bill Ford, executive chairman of Ford Motor Company. "How we answer the challenge of the future of mobility will have a lasting impact on generations to come. By partnering with organizations like SHFT, we are able to inspire people to make smart decisions about the products they choose today."

As executive producers of the series, SHFT co-founders Peter Glatzer and Adrian Grenier curate a vast array of topics ranging from food and fashion to urbanization, technology and design.
"Innovation is not dead in America, but it's not just about innovation in industry," says Grenier. It is about innovation of the heart and the spirit. You'll find a lot more social entrepreneurs cropping up in America these days. We're very excited about that. Those are the types of stories we want to highlight."
Keywords:                
UNEP Priority Areas:  climate change |  ecosystem management |  environmental governance |  resource efficiency 

TRAILER:  The Big SHFT: Changing the World With Innovation

If necessity is the mother of invention, then the state of the environment should be driving innovation around the world. And indeed it is.

In our new series "The Big SHFT: 10 Innovators Changing Our World," we team up with Ford Motor Company to profile leading innovators who are shaping new sustainable businesses and influencing positive change around the world.

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