FORUM: “Harness the full potential of creative and entrepreneurial talents to build a brighter future for all.” World Creativity and Innovation Day 2025. The day will provide an opportunity to embrace the idea that innovation is essential for harnessing the economic potential of each country and that, innovation, creativity, and mass entrepreneurship can provide new momentum for economic growth and job creation. As a result, expanding opportunities for everyone, including women and youth. The creative economy – which includes audiovisual products, design, new media, performing arts, publishing and visual arts– is a highly transformative sector of the world economy in terms of income generation, job creation and export earnings. Culture is an essential component of sustainable development and represents a source of identity, innovation and creativity for the individual and community. At the same time, creativity and culture have a significant non-monetary value that contributes to inclusive social development, to dialogue and understanding between peoples. As the world commemorates the day, it is critical to recognize the transformative power of creativity and innovation in driving sustainable development. By investing in entrepreneurship, fostering innovation, and nurturing creative industries, we can unlock new pathways to economic prosperity, social inclusion and national development. Through strategic partnerships, policy interventions, and targeted investments, we can harness the full potential of its creative and entrepreneurial talents to build a brighter future for all. Follow the conversation with the hashtags #21April, #WCID; #WorldCreativityandInnovationDay; #InnovationDay.
The day will provide an opportunity to embrace the idea that innovation is essential for harnessing the economic potential of each country and that, innovation, creativity, and mass entrepreneurship can provide new momentum for economic growth and job creation. As a result, expanding opportunities for everyone, including women and youth. Follow the conversation with the hashtags: #Innovations, #Creativethinking, #Creativeeconomies, #21April, #Culturalindustries.
The objectives of the day are to: Celebrate innovation and creativity.
Highlight the importance of supporting the cultural and creative industries.
Promote the role of Cultural and Creative industries to be part of economic growth strategies.
Provide enriching, entertaining, and educational opportunity for creatives.
Develop Partnerships that will accelerate the growth of Cultural and Creative Industries.
EVENTS:World Creativity and Innovation Day 2023.World Creativity and Innovation Day brings together communities, artists, academics, fashion and arts lovers to celebrate the influence of Cultural and Creative industries on social cohesion and to learn about the impact of creativity and innovation on the country economic growth.
ABOUT THE DAY: The concept of creativity is open to interpretation from artistic expression to problem-solving in the context of economic, social, and sustainable development. The World Creativity and Innovation Day (#WCID) 21 April, was established by the United Nations General Assembly Resolution 71/284 of 27 April 2017, to raise awareness around the importance of creativity and innovation in problem solving with respect to advancing the United Nations sustainable development goals 2030.
In the Preamble of this Resolution, the United Nations General Assembly:
Underlines the need to focus on the importance of micro -, small and medium-sized enterprises in achieving the Sustainable Development Goals, in particular in promoting innovation, creativity and decent work for all, Acknowledges that innovation is essential for harnessing the economic potential of each nation and the importance of supporting mass entrepreneurship, creativity and innovation, which create new momentum for economic growth and job creation and expand opportunities for all, including women and youth,
The Year 2021 was declared by the African Union, the AU Year of the Arts, Culture and Heritage: Levers for building the African we Want. This is in resonance with Aspiration 5 of Agenda 2063 that envisions “An Africa with a strong cultural identity, common heritage, shared values and ethics”. This is also to recognize the importance role of the Cultural and Creative Industries (CCIs) in achieving the Agenda 2063 objectives of regional integration, inclusive and sustainable economic growth and development.
Furthermore, the United Nations General Assembly through its Resolution A/C.2/74/L.16/Rev.1, declared the Year 2021, the International Year of Creative Economy for Sustainable Development to recognize the need to promote sustained and inclusive economic growth, foster innovation and provide opportunities, benefits and empowerment for all and respect for all human rights and to support developing countries and countries with economies in transition in diversifying production and exports, including in new sustainable growth areas, including creative industries.
The United Nations designated 21 April as World Creativity and Innovation Day to raise the awareness of the role of creativity and innovation in all aspects of human development. There may be no universal understanding of creativity. The concept is open to interpretation from artistic expression to problem-solving in the context of economic, social and sustainable development.
The creative economy which includes audiovisual products, design, new media, performing arts, publishing and visual arts– is a highly transformative sector of the world economy in terms of income generation, job creation and export earnings. Culture is an essential component of sustainable developmentand represents a source of identity, innovation and creativity for the individual and community. At the same time, creativity and culture have a significant non-monetary value that contributes to inclusive social development, to dialogue and understanding between peoples. Follow the conversation with the hashtags #IAmCreative, #WCIW, #WCID.
CAMPAIGN: Creative Economy for Sustainable Development.
Covid-19 has accelerated the adoption of technologies and pushed the world faster into the future. As businesses and organisations look towards the post-pandemic era, what lessons can be learned about innovation?
Chapters
00:00 - How has covid-19 boosted innovation?
01:20 - Drone deliveries
04:20 - How crises lead to innovation
06:47 - How restaurants have innovated
09:29 - Inequality between companies
10:48 - Some start-ups have thrived
12:57 - Working from home
14:15 - E-learning: benefits and challenges
